Pop Color Food
RALEY'S SUMMER COLOR
A small commissioned project for a long term client (see "raley's" gallery), the art director wanted to go bold and colorful for a summer promotion. For me it meant making some of the sharpest light I could, getting creative with light modifiers, some cinefoil and gaffer tape to achieve this bright and poppy look. It’s always fun to take a long term client in a completely different creative direction and I was honored to be chosen for the project.